the subject of this post makes me want to shake my ass. a lot. so this song is helpful.
ok, well, it’s not really breaking. but i would be a bad, bad person if
i didn’t let all of you know this V. V. important piece of
life-changing information:
YOU CAN BUY CADBURY EGGS NOW!!!!!!
i know!!!!!!!!! this is so exciting!!!
some of you may recall my post last year re: easter candy (including
the photo of the super awesome cadbury eggmobile, or whatever it’s
called).
this year, i went straight to the source for some fascinating information about my MOST FAVORITE holiday candy OF ALL TIME.
fyi, it helps to read this post while eating a cadbury egg (for full effect).
and if you are a busy pants, just skip down to the “positioning” segment. cos it rules.
here we go!!
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(ok, that slogan is terrible. but maybe the british think it’s funny. those cray cray brits!)
holy crap, i can’t stop salivating! seriously, this is gross.
History
Cadbury Creme Egg was introduced by Cadbury
brothers in the early 1920’s�and was first available in 1923, but the
Creme Egg as we know it today was not made until 1971.
[god bless the cadbury brothers]
Positioning
Dip in the goo to unleash your naughty, playful side!
[um, WHOAH!!!! although i cannot deny that cadbury eggs do have a powerful effect]
Advertising
There have been several major Cadbury Creme Egg campaigns.
“Shopkeeper” campaign of the 70’s in which a boy asks for 6000 Cadbury Creme Eggs.
“Irresistibly” campaign showing characters prepared to do something unusual for a Cadbury Creme Egg.
1985: The “How Do You Eat Yours?” campaign begins.
1990-1993: The first TV Advertising campaign to feature the “How Do You
Eat Yours?” theme. This was achieved through the zodiac signs.
1994-1996: Spitting Image characters continued “How Do You Eat Yours?”
1997-1999: George Dawes from Reeves & Mortimer Shooting Stars.
2000-2003: The “Pointing Finger” campaign.
2005: ‘The Eggmeister Returns’ campaign
[i want to see the "how do you eat yours?" campaigns... forget about the eggmeister crap].
Did you know?
If you laid all the eggs made on the Creme Egg plant end to end,
they would stretch all the way from the Bournville factory in
Birmingham UK to Sydney in Australia - that’s 12,000 miles.
[I DID NOT KNOW THAT!]
The Cadbury Creme Egg plant at Bournville can produce more than 1.5
million eggs per day. It is the best selling confectionery item between
January 1st and Easter; over 200 million are sold annually, 3 for every
person in the UK.
[um, duh. except for only 3 per person? hmm. that number seems waaaay too low]
so, yay!!! happy cadbury egg time!!
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